05-August-2014 16:57 IST
MOU FACILITATES DISTRIBUTION OF DD'S OVERSEAS
INDIA CHANNEL ON DTH PLATFORM OF HOTBIRD-13B
MOU FACILITATES PROJECTION OF INDIA’S VIEW POINT TO
Prasar Bharati (PB), India’s Public Service
Broadcaster today signed a Memorandum of
Understanding (MoU) with Deutsche Welle (DW),
Germany’s Public Service Broadcaster. The agreement
between the two entities would facilitate for the
first time the availability of Doordarshan
programmes on a ‘Free to Air’ basic package mode, on
a DTH Platform. This would entail coverage of DD
through whole of Europe, Asia, North Africa and even
upto Australia would be covered as zones. This would
also provide DD a viable DTH distribution platform.
The initiative assumes importance in view of
providing a platform to project India’s view point
to a global audience in a cost effective manner.
Speaking on the occasion, CEO Prasar Bharati Shri
Jawhar Sircar said the MOU provided an important
platform to position DD content globally. The
content for the platform would be created based on
the consultation with various stakeholders and the
taste of the target audience. Congratulating Prasar
Bharati on the occasion, Secretary Culture Shri
Ravindra Singh said, MOU had given an opportunity to
project India’s soft power to the world.
The MoU entails distribution of ‘India Channel’ on
DTH Platform of Hotbird-13B Satellite and the
reciprocal distribution of DW-TV on DD Freedish.
Hotbird-13B is an extremely popular DTH platform in
Europe. It has a reach of 120 million homes in the
whole of Europe, Northern Africa and the whole of
Middle East, having a total number of 1543 TV
channels of which 1117 TV channels are Free-to-Air.
124 English channels are available on this
satellite, prominent amongst which are BBC, CNN,
CCTV, RT, France24, VOA TV, Euromans, Sky News,
Bloomberg TV, Al Jazeera, etc. Placing DD on Hotbird
DTH Platform will also give it full access to the
Middle Eastern GCC Countries, where Indians work and
reside in large numbers. DD will be offered in the
basic package of the DTH service which does not
require any individual to either subscribe to it or
to pay for viewing the channel.
The function was attended by Senior officers of
Prasar Bharati, I&B Ministry, Ministry of External