Naginder Singh Kishor*
North Eastern Regional Agricultural Marketing
Corporation (NERAMAC) Ltd, is a Government
Enterprise under the Ministry of Development of
North Eastern Region (DoNER). The Company with an
authorized capital of Rs 10.00 Cr and a paid up
capital of only Rs 7.62 Cr has registered a sales
turnover of Rs. 96 Cr during the just concluded
fiscal year 2011-12 with a net profit of Rs 1 Cr.
is playing a significant role by intervening in the
sourcing, procuring and marketing of cash crops like
ginger, fresh pineapple, cashew nut, Kiwi fruits
etc. from the farmers and growers of the North
Eastern Region. Its role as a dynamic and vibrant
marketing organization essentially to support
farmers of North East has started showing visibility
through its operations to sustain farmersí interest
in production by application of post harvest
technology thereby arresting decline in prices
arising from larger output of the farm produces and
has also procured and marketed various other items
such as turmeric, large cardamom, maize etc, input
supplies like fertilizer, assorted seeds, planting
materials, floriculture items etc. under the
Horticulture Mission for North East & Hill States
(HMNEHS) & National Horticulture Mission. It has
tied up with reputed companies in the field of
setting up of various Horticultural Projects like
High-tech green house, tissue culture laboratory,
supply of planting materials etc. besides its
initiative in supporting tiny and small scale
processors in marketing their end products. NERAMAC
helped farmers in getting better price of their
produce besides procurement of the same. The
Corporation has initiated building linkages by tying
up through MoU with different farmerís Societies as
well processed products manufacturers having FPO
licenses. It has helped building confidence among
farmers and producers for a better network of
procurement through NERAMAC.
has taken initiative in involving various
stakeholder particularly private sector in the field
of processing thereby playing a greater role to tap
the market potential for Kiwi and Passion fruit.
Linkage were initiated with
Passion Fruit Growers Association of Manipur and for
procurement of passion fruit from them to make
end product with the help of private and women
entrepreneurs and marketing them through NERAMAC.
Similiarly, Kiwi fruit was introduced
by sourcing them from Arunachal Pradesh by
involving private entrepreneur group.
order to support the large cardamom growers of
Sikkim, NERAMAC has set up a Large Cardamom Auction
Centre at Rongpo, Sikkim during the last fiscal.
Large cardamom growers are getting immense benefit
as it has given them edge in getting value for their
Traders from all over the country are coming and
participating in this auction program which has
given a fillip to the cardamom producers.
has also taken a lead in setting up a outlet at
Siliguri Regulated market to make way for produces
like oranges and other fresh produces.
This has given a facelift to the farmers. Oranges
from Wakro and Tezu of Arunachal Pradesh are coming
The Company has hosted a series of programs in the
North-East to scale up awareness among the budding
agri-preneurs, inviting investment on food
processing involving national institutes and
organizations of repute and large business houses in
agro- horticulture processing with the financial
support of Ministry of Food Processing Industries &
North Eastern Council.
has organized North East Food Processing Expo, an
exhibition for the fruit processors of North East
followed with conference and buyers sellers meet at
Guwahati during January 2012 where processors from
all the North Eastern states participated. This
initiative was organised for the first time with the
financial support of the Ministry of DoNER.
in association with IIP, Mumbai, organised for the
first time in the region,
INDPACK 2012 at Maniram Dewan Trade Centre,
Guwahati to support the first generation
entrepreneurs of the North East in food processing
and value addition. Two food processing
entrepreneurs from each state of North East was
taken to INDPACK 2011 at Hyderabad to give them the
knowledge and expertise in packaging with the
support of North Eastern Council.
Orange farmers were taken to National Research
Centre for Citrus at Nagpur, Maharastra for giving
them exposure to better orange production technique
East Connect program was organised to show case
potential of north east at Delhi, Kolkata, Mumbai &
Bengaluru seeking investment
opportunities as well as create business opportunity
for the naturally grown organic produces of North
the first time, an initiative has been taken to set
up kiosks at six Malls in the National Capital
Region (NCR) Delhi to sell North East produces to
the consumers of NCR Delhi. Outlets in the name N E
Fresh are located at Shipra mall, EDM mall, Mahugana
mall, Sab mall, Star City mall & TDI mall at NCR
Delhi. This was followed with weeklong Mall
festivals in the beginning.
*Media & Communication Officer, PIB, New Delhi.